The Niche Market Biography
Kotler was born in Chicago. He received his master's degree at the University of Chicago (1953) and his PhD at Massachusetts Institute of Technology (1956), both in economics. He studied under three Nobel Laureates in Economic Science: Milton Friedman, Paul Samuelson, and Robert Solow. He did a year of postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.
Professor Kotler's book, Marketing Management (14th editon), is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and Marketing: An Introduction. Kotler has also written fifty other books on such subjects as museums, performing arts, place marketing, poverty alleviation, innovation, professional services, religious institutions, healthcare, education, tourism, hospitality, and corporate social responsibility. He developed new concepts in marketing including social marketing, atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing is a major economic discipline that goes beyond promotion and selling to include product development, distribution and pricing theory and practice, often called the 4Ps. Kotler has consulted many large companies in the areas of marketing strategy, planning and organization, and international marketing. He presents seminars to companies and other organizations in major international cities and countries around the world on the latest marketing developments. "He is the father of Marketing Management" says Ashutosh Rathi. ,llHonorary degrees from DePaul University, University of Zurich, Athens School of Economics, Catholic University Santo Domingo, Groupe HEC, University of Stockholm, Cracow School of Economics, Budapest School of Economic Science and Public Administration, Universidad Americana, BI Norwegian School of Management, Academy of Economic Studies in Bucharest, National University of Kyiv Mohyla Academy, Nyenrode Business University, Universidad del Pacifico, Mediterranean University, University American College. First "Leader in Marketing Thought" by the academic members of the American Marketing Association.(1975).
The Niche Market
The Niche Market
The Niche Market
The Niche Market
The Niche Market
The Niche Market
The Niche Market
The Niche Market
The Niche Market
The Niche Market
The Niche Market
The Niche Market
The Niche Market
The Niche Market
The Niche Market
The Niche Market
The Niche Market
The Niche Market
The Niche Market
The Niche Market
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