Niche Marketing: Real Estate Niche Marketing

Real Estate Niche Marketing Biography

Whole Foods was the first grocery chain to set standards for humane animal treatment.[2] Mackey was influenced by animal rights activist, Lauren Ornelas, who criticized Whole Foods' animal standards regarding ducks at a shareholder meeting in 2003. Mackey gave Ornelas his email address and they corresponded on the issue. He studied issues related to factory farming and decided to switch to a primarily vegan diet that included only eggs from his own chickens. Since 2006 he has followed an entirely plant-based diet. He advocates tougher animal standards.[4]
Despite Whole Foods' welfare standards, Mackey has been criticized by abolitionist vegans such as Gary L. Francione, who believes the Whole Foods company policies betray the animal rights position.[5] By other accounts, Mackey is the "driving force" behind significant changes in animal welfare. For instance, he started a non-profit foundation, the Animal Compassion Foundation, to address making animal welfare more economically viable.[6] The Animal Compassion Foundation folded in 2008 with the formation of the Global Animal Partnership, a non-profit organization that is independent of Whole Foods Market. Mackey is on the Board of Directors of Global Animal Partnership. [7] He has been a member of the Board of Directors for the Humane Society of the United States since 2009.[8]In 2006, Mackey announced he was reducing his salary to $1 a year, would donate his stock portfolio to charity, and set up a $100,000 emergency fund for staff facing personal problems.[9] He wrote: "I am now 53 years old and I have reached a place in my life where I no longer want to work for money, but simply for the joy of the work itself and to better answer the call to service that I feel so clearly in my own heart."
He has instituted caps on executive pay at the company.[1]

Real Estate Niche Marketing

Niche Marketing

Monday 7 January 2013

Real Estate Niche Marketing

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