Marketing Biography
He hired an author (via elance.com) to write a "Teach your parrot to talk" book. After doing some keyword research he discovered that the market was big. He also heard of a guy who was doing the same thing profitably offline so he wrote the ad in advance, promising everything a parrot owner could want. Then he hired a writer from eLance, to fulfill all those promises (and point out the unrealistic ones).
It cost him $650 to hire the writer. (Note: Most newbies would balk at spending $650 before making a dime on that product they were building. Mindset matters.) Frank built a $3,000/month income stream from this eBook alone.
He then said to himself: "What other pets are out there?"
Frank had worked with dogs in the past, and realized that dogs respond well to positive reinforcement. So he created a course, where he could automatically create a different web site for every diff breed of dog (600). He ran ads for each breed of dog, offering the same book with 600 different web sites - one per dog breed. This business launched in 2005 and went on to make sales of over $1 million in 2006. A simple approach, that scaled up exponentially.
He found that he really enjoyed showing other entrepreneurs how to make money online so he sold the dog business after 2 years, and focused on teaching people to make money online. Frank regularly holds live seminars where he commands up to $25,000 per ticket. He also continues to use video marketing to capitalise on his "guru" status in internet marketing circles.
He hired an author (via elance.com) to write a "Teach your parrot to talk" book. After doing some keyword research he discovered that the market was big. He also heard of a guy who was doing the same thing profitably offline so he wrote the ad in advance, promising everything a parrot owner could want. Then he hired a writer from eLance, to fulfill all those promises (and point out the unrealistic ones).
It cost him $650 to hire the writer. (Note: Most newbies would balk at spending $650 before making a dime on that product they were building. Mindset matters.) Frank built a $3,000/month income stream from this eBook alone.
He then said to himself: "What other pets are out there?"
Frank had worked with dogs in the past, and realized that dogs respond well to positive reinforcement. So he created a course, where he could automatically create a different web site for every diff breed of dog (600). He ran ads for each breed of dog, offering the same book with 600 different web sites - one per dog breed. This business launched in 2005 and went on to make sales of over $1 million in 2006. A simple approach, that scaled up exponentially.
He found that he really enjoyed showing other entrepreneurs how to make money online so he sold the dog business after 2 years, and focused on teaching people to make money online. Frank regularly holds live seminars where he commands up to $25,000 per ticket. He also continues to use video marketing to capitalise on his "guru" status in internet marketing circles.
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