Niche Market Strategy

Niche Market Strategy Biography

On February 10, 2007, Obama announced his candidacy for President of the United States in front of the Old State Capitol building in Springfield, Illinois.[95][96] The choice of the announcement site was viewed as symbolic because it was also where Abraham Lincoln delivered his historic "House Divided" speech in 1858.[95][97] Obama emphasized issues of rapidly ending the Iraq War, increasing energy independence, and providing universal health care,[98] in a campaign that projected themes of "hope" and "change".[99]
A large number of candidates entered the Democratic Party presidential primaries. The field narrowed to a duel between Obama and Senator Hillary Rodham Clinton after early contests, with the race remaining close throughout the primary process but with Obama gaining a steady lead in pledged delegates due to better long-range planning, superior fundraising, dominant organizing in caucus states, and better exploitation of delegate allocation rules.[100] On June 7, 2008, Clinton ended her campaign and endorsed Obama.[101]
On August 23, Obama announced his selection of Delaware Senator Joe Biden as his vice presidential running mate.[102] Biden was selected from a field speculated to include former Indiana Governor and Senator Evan Bayh and Virginia Governor Tim Kaine.[103] At the Democratic National Convention in Denver, Colorado, Hillary Clinton called for her supporters to endorse Obama, and she and Bill Clinton gave convention speeches in his support.[104] Obama delivered his acceptance speech, not at the center where the Democratic National Convention was held, but at Invesco Field at Mile High to a crowd of over 75,000; the speech was viewed by over 38 million people worldwide.[105][106]
During both the primary process and the general election, Obama's campaign set numerous fundraising records, particularly in the quantity of small donations.[107] On June 19, 2008, Obama became the first major-party presidential candidate to turn down public financing in the general election since the system was created in 1976.[108]
John McCain was nominated as the Republican candidate and the two engaged in three presidential debates in September and October 2008.[109] On November 4, Obama won the presidency with 365 electoral votes to 173 received by McCain.[110] Obama won 52.9% of the popular vote to McCain's 45.7%.[111] He became the first African American to be elected president.[112] Obama delivered his victory speech before hundreds of thousands of supporters in Chicago's Grant Park.[113]

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy

Niche Market Strategy