Niche Marketing Software Biography
HubSpot Co-Founders Brian Halligan (left) and Dharmesh Shah, (right) met at the Massachusetts Institute of Technology (MIT) in 2004.[3]
According to interview by an MIT candidate with the company, both had backgrounds in the software industry and planned to launch new companies to create software for small businesses after earning their degrees. Shah invested the first $500,000 in HubSpot followed by Edward B. Roberts, Founder and Chair of the MIT Entrepreneurship Center.[3] A majority of HubSpot’s early customers, investors and employees were MIT classmates, professors, alumni and community members.[4] HubSpot’s co-founders were also semi-finalists in an MIT business plan competition for $50,000 in funding.[5] Two years were spent in discussions before HubSpot incorporated in June 2006.[3]
The company was founded on the idea that traditional marketing was broken and the tools needed to do inbound marketing were too complex and disconnected.[6] HubSpot’s investors include General Catalyst Partners, Matrix Partners, Scale Venture Partners, Sequoia Capital, Google Ventures and Salesforce.com.[7][8][9] It raised $5 million in series A funding in 2007[10] and $12 million in Series B funding in 2008[11] Another $16 million was raised in a C round in 2009, followed by an additional round of funding for $32 million in 2011[12] brought total funding to $65 million.[13] In the summer of 2010, HubSpot moved its offices into the Davenport, in the Lechmere neighborhood of Cambridge.[14]
On June 16, 2011 HubSpot announced its acquisition of the marketing automation company Performable[dubious – discuss],[15] which was integrated into HubSpot.[16] Performable developed software for analyzing sales and marketing performance,[17] which had triggers for sending email messages based on a visitors’ prior interaction with the company.[16] On August 18, 2011 the company tweeted its acquisition of Laura Fitton's company oneforty. Oneforty began as an app store for Twitter,[18] but evolved to also be a hub of guides, reviews and other information for marketers to learn how to use social media.[18] The acquisition was announced over Twitter, drawing praise from the Wall Street Journal.[19] Oneforty’s catalog of third-party Twitter apps and SocialBase, a social media management system converged with HubSpot’s app marketplace.[2a
HubSpot Co-Founders Brian Halligan (left) and Dharmesh Shah, (right) met at the Massachusetts Institute of Technology (MIT) in 2004.[3]
According to interview by an MIT candidate with the company, both had backgrounds in the software industry and planned to launch new companies to create software for small businesses after earning their degrees. Shah invested the first $500,000 in HubSpot followed by Edward B. Roberts, Founder and Chair of the MIT Entrepreneurship Center.[3] A majority of HubSpot’s early customers, investors and employees were MIT classmates, professors, alumni and community members.[4] HubSpot’s co-founders were also semi-finalists in an MIT business plan competition for $50,000 in funding.[5] Two years were spent in discussions before HubSpot incorporated in June 2006.[3]
The company was founded on the idea that traditional marketing was broken and the tools needed to do inbound marketing were too complex and disconnected.[6] HubSpot’s investors include General Catalyst Partners, Matrix Partners, Scale Venture Partners, Sequoia Capital, Google Ventures and Salesforce.com.[7][8][9] It raised $5 million in series A funding in 2007[10] and $12 million in Series B funding in 2008[11] Another $16 million was raised in a C round in 2009, followed by an additional round of funding for $32 million in 2011[12] brought total funding to $65 million.[13] In the summer of 2010, HubSpot moved its offices into the Davenport, in the Lechmere neighborhood of Cambridge.[14]
On June 16, 2011 HubSpot announced its acquisition of the marketing automation company Performable[dubious – discuss],[15] which was integrated into HubSpot.[16] Performable developed software for analyzing sales and marketing performance,[17] which had triggers for sending email messages based on a visitors’ prior interaction with the company.[16] On August 18, 2011 the company tweeted its acquisition of Laura Fitton's company oneforty. Oneforty began as an app store for Twitter,[18] but evolved to also be a hub of guides, reviews and other information for marketers to learn how to use social media.[18] The acquisition was announced over Twitter, drawing praise from the Wall Street Journal.[19] Oneforty’s catalog of third-party Twitter apps and SocialBase, a social media management system converged with HubSpot’s app marketplace.[2a
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