Niche Marketing Strategies Biography
A professional biography is a great way to showcase your career information in a crisp and concise way. The professional bio is the career management version of a product value statement, where the product is you – not quite an elevator pitch, more of a narrative you might give at a networking event to establish top of mind awareness (TOMA); when the other person(s) hears of an opportunity they only think of you.
While Bios are not new, they have been growing in importance as the job market continue to tighten – hiring managers don’t have the time to read through stacks of résumés; bios are quickly becoming a mandatory piece of your career marketing package. Your bio will provide that 30,000 ft. view – highlighting your brand value.
The goal of the bio is to provide a brief overview of your professional accomplishments and expand on the critical personality traits that set you apart while creating an emotional attachment, a sense of “likeness.” Also known as an executive bio, it is a great complement to the traditional résumé and provides an opportunity to highlight the intangibles.
Here are the steps to take to create a winning professional bio:
1. Speak in the third person. For example, “John Smith is a highly regarded financial services professional…” Once you have mentioned your full name, you may then use your first name only throughout the remainder of the document. For a more formal tone, use your last name instead.
2. Provide examples of your most impressive career achievements. Include awards, promotions, and any other key achievements that demonstrate current and past successes. Share insights - the type and size of customers you have had interactions with and when appropriate, mention client names to add credibility to your background.
3. Define your personal brand – point to the personal and professional attributes that are your differentiators and expand upon the details of your unique expertise. Refer to publications you have authored, presentations you have delivered, professional appearances, and other achievements of which you are proud.
A professional biography is a great way to showcase your career information in a crisp and concise way. The professional bio is the career management version of a product value statement, where the product is you – not quite an elevator pitch, more of a narrative you might give at a networking event to establish top of mind awareness (TOMA); when the other person(s) hears of an opportunity they only think of you.
While Bios are not new, they have been growing in importance as the job market continue to tighten – hiring managers don’t have the time to read through stacks of résumés; bios are quickly becoming a mandatory piece of your career marketing package. Your bio will provide that 30,000 ft. view – highlighting your brand value.
The goal of the bio is to provide a brief overview of your professional accomplishments and expand on the critical personality traits that set you apart while creating an emotional attachment, a sense of “likeness.” Also known as an executive bio, it is a great complement to the traditional résumé and provides an opportunity to highlight the intangibles.
Here are the steps to take to create a winning professional bio:
1. Speak in the third person. For example, “John Smith is a highly regarded financial services professional…” Once you have mentioned your full name, you may then use your first name only throughout the remainder of the document. For a more formal tone, use your last name instead.
2. Provide examples of your most impressive career achievements. Include awards, promotions, and any other key achievements that demonstrate current and past successes. Share insights - the type and size of customers you have had interactions with and when appropriate, mention client names to add credibility to your background.
3. Define your personal brand – point to the personal and professional attributes that are your differentiators and expand upon the details of your unique expertise. Refer to publications you have authored, presentations you have delivered, professional appearances, and other achievements of which you are proud.
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
Niche Marketing Strategies
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