Niche Marketing

Global Marketing

Global Marketing Biography

Geomarketing is the integration of geographical intelligence into various aspects of marketing, including sales and distribution. Geomarketing research is the use of geographic parameters in marketing research methodology, including from sampling, data collection, analysis, and presentation. Geomarketing Services related to routing, territorial planning, and site selection where the location is the key factor for such disciplines.
The core base of Geomarketing is the digital map; it can either make or break the concept. Equally important, though, is the association of data with these maps using some place-based component.[1]
In marketing, geo (also called marketing geography or geomarketing) is a discipline within marketing analysis which uses geolocation (geographic information) in the process of planning and implementation of marketing activities.[2] It can be used in any aspect of the marketing mix – the product, price, promotion, or place (geo targeting). Market segments can also correlate with location, and this can be useful in targeted marketing. The methodology geomarketing is successfully applied in the financial sector through identifying ATMs traffic generators and creating hotspots maps based on geographical parameters integrated with customer behavior.[3]
Geomarketing has a direct impact on the development of modern trade and the reorganization of retail types. Site selection becomes automated and based on scientific procedures that saves both time and money. Geomarketing uses key facts, a good base map, proper data layers, reliable consumer profiling, and proper success/fail criteria.
GPS tracking and GSM localization can be used to obtain the actual position of the travelling customer.Geolocation software is used to display data that can be linked to a geographic region or area. It can be used to:
Recommend nearby social events.[2]
Determine where the customers are (on country, city, street or user level).
Determine who the customer is (on organisation or user level), or make a guess on it based on earlier encounters by tracking IP address,[4] credit card information, VOIP address, etc.
Visualize any data in a geographic context by linking it to a digital map.
Locate a web client's computer on a digital map.
Calculate summary information for specific areas.
Select customers within specific areas.
Select customers with a certain radius of a point.
Using micro-geographic segmentation select customers similar to a specific type in the rest of the country.
Some of the software used includes Geoconcept Sales&Marketing Portal, Opti-Time, MapInfo, ArcGIS (ESRI), RegioGraph (GfK), assorted open source like Mapwindow, DIVA (which while normally used for bio-diversity creates very visually pleasing density maps), GRASS (which works in Linux and Windows environments) GeoEdge (tracking local ads and pages). Several other software are available. Indeed Google Earth provides an excellent set of images that are always useful.

Global Marketing

Niche Marketing Tools

Niche Marketing Tools Biography

O'Leary started a software company in the basement of a small Toronto home along with partners John Freeman and Gary Babcock. His mother provided the seed investment of $10,000, which he used to start software publisher SoftKey. Softkey products typically consisted of software intended for home audiences, especially compilation discs containing various freeware or shareware game software packaged in a "jewel-case" CD-ROM. By 1994, Softkey had become a major consolidator in the educational software market, acquiring no less than sixty rivals, such as WordStar and Spinnaker Software. In 1995, Softkey acquired The Learning Company (TLC) for $606 million, moved its headquarters to Boston, and took The Learning Company as its name. TLC bought its former rival Brøderbund in June 1998 for $416 million. In 1999, The Learning Company and its 467 software titles were acquired by Mattel in a $4.2 billion stock swap.[6] Sales and earnings for Mattel soon dropped, and O'Leary departed from Mattel. The purchase by Mattel was later called one of the most disastrous acquisitions in history.[7]
In 2003 he became co-investor and a director in Storage Now, a developer of climate controlled storage facilities. Through a series of development projects and acquisitions, Storage Now became Canada’s third largest owner/operator of storage services with facilities located in eleven cities serving such companies as Merck and Pfizer when it was acquired by the In Storage REIT in March 2007 for $110 million.[citation needed]
In March 2007 O'Leary joined the advisory board of Genstar Capital, a private equity firm that focuses on investments in selected segments of life science and healthcare services, industrial technology, business services and software. Genstar Capital appointed O'Leary to its Strategic Advisory Board to seek new investment opportunities for its $1.2 billion fund. O’Leary also serves on the executive board of the Richard Ivey School of Business at The University of Western Ontario. He is a member of the investment committee of Boston’s 107 year old Hamilton Trust and an investor of EnGlobe, a TSX listed company.[citation needed] He is a former co-host of SqueezePlay on Business News Network, Canada’s national business television specialty channel. O’Leary is currently working as the entrepreneur/investor co-host for the Discovery Channel’s Discovery Project Earth, a project that explores innovative ways man could reverse climate change.[8]
In September 2011, O'Leary released his book, Cold Hard Truth: On Business, Money & Life, where he shares his secrets, experiences, insights, and lessons on entrepreneurship, business, finance, money and life as well as advice for budding entrepreneurs.[9]

Niche Marketing Tools

Niche Marketing Software

Niche Marketing Software Biography

HubSpot Co-Founders Brian Halligan (left) and Dharmesh Shah, (right) met at the Massachusetts Institute of Technology (MIT) in 2004.[3]
According to interview by an MIT candidate with the company, both had backgrounds in the software industry and planned to launch new companies to create software for small businesses after earning their degrees. Shah invested the first $500,000 in HubSpot followed by Edward B. Roberts, Founder and Chair of the MIT Entrepreneurship Center.[3] A majority of HubSpot’s early customers, investors and employees were MIT classmates, professors, alumni and community members.[4] HubSpot’s co-founders were also semi-finalists in an MIT business plan competition for $50,000 in funding.[5] Two years were spent in discussions before HubSpot incorporated in June 2006.[3]
The company was founded on the idea that traditional marketing was broken and the tools needed to do inbound marketing were too complex and disconnected.[6] HubSpot’s investors include General Catalyst Partners, Matrix Partners, Scale Venture Partners, Sequoia Capital, Google Ventures and Salesforce.com.[7][8][9] It raised $5 million in series A funding in 2007[10] and $12 million in Series B funding in 2008[11] Another $16 million was raised in a C round in 2009, followed by an additional round of funding for $32 million in 2011[12] brought total funding to $65 million.[13] In the summer of 2010, HubSpot moved its offices into the Davenport, in the Lechmere neighborhood of Cambridge.[14]
On June 16, 2011 HubSpot announced its acquisition of the marketing automation company Performable[dubious – discuss],[15] which was integrated into HubSpot.[16] Performable developed software for analyzing sales and marketing performance,[17] which had triggers for sending email messages based on a visitors’ prior interaction with the company.[16] On August 18, 2011 the company tweeted its acquisition of Laura Fitton's company oneforty. Oneforty began as an app store for Twitter,[18] but evolved to also be a hub of guides, reviews and other information for marketers to learn how to use social media.[18] The acquisition was announced over Twitter, drawing praise from the Wall Street Journal.[19] Oneforty’s catalog of third-party Twitter apps and SocialBase, a social media management system converged with HubSpot’s app marketplace.[2a

Niche Marketing Software

Wednesday 9 January 2013

Global Marketing

Niche Marketing Tools

Niche Marketing Software